Caffeinated colas are usually well within this value, even when fountain colas were tested (where you might expect great variability based on the syrup mix).Įnergy drinks get around this federal limitation by being declared as dietary supplements (and by being largely insipid rather than cola flavored). That means that cola drinks are limited to 71 mg of caffeine per 12 oz/355 mL serving. Generally recognized as safe when used in cola-type beverages inĪccordance with good manufacturing practice. (c) Limitations, restrictions, or explanation. ![]() However, Section 182.1180 of the FDA GRAS list indicates the following: Interestingly, caffeine is listed by the US FDA on their "generally recognized as safe," or GRAS list. It is particularly dangerous when combined with caffeine and this was the likely cause of deaths associated with ephedrine-containing weight loss supplements that led to the US ban on ephedrine. Caffeine is particularly dangerous when combined with drugs called sympathomimetics, agents whose effects resemble that of norepinephrine or epinephrine (noradrenaline or adrenaline for readers in the commonwealth countries).Įphedrine is one example of a sympathomimetic, or agent that mimics the effect of the neurotransmitters of the sympathetic autonomic nervous system. However, it has the potential to cause adverse cardiovascular effects in sensitive individuals, especially those predisposed to cardiac arrhythmias (disturbances in coordination of heart rhythm) or abrupt increases in blood pressure. In their defense, the Spike Shooter label recommends starting with only half a can (but then the website notes, "Spike is so potent, the label warns newbies to take it slow.but the flavor's so good you'll want to slam the whole can.")Ĭaffeine, of course, has been the most widely used stimulant throughout world history. The launch of Spike Shooter was highly anticipated among energy drink enthusiasts because a can contains 300 mg of caffeine, about 6 times that of the average 12 oz. "Like our commercial says, 'Once you take a sip of SPIKE, you'll never go back.'" "We are thrilled that SPIKE is resonating in the hardcore category because the hardcore consumer is comprised of the largest and most-committed demographic makeup in the entire energy-drink category - 16 to 29 year-old males and females," Patterson says. The 7 February press release from the company notes from the very same Mr. ![]() "I don't want these kids consuming the product," Patterson said. Tim Patterson, chief executive of Colorado Springs-based Biotest Laboratories, which produces Spike Shooter, said the drink isn't meant for anyone under 18. A Colorado high school has banned a newly-released energy drink after six students reported "symptoms including shortness of breath, heart palpitations and nausea." Interestingly, convenience stores near the high school have also stopped selling the energy drink, Spike Shooter.
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